Adobe unveiled its new features at the company’s annual creative conference, focusing on the use of generative AI.
On October 19th, Adobe released new tools and product updates for its collection of editing software including Premiere Pro, Photoshop, Illustrator, and Firefly. The Adobe MAX 2024 announcement was focused on the use of AI to upgrade the software.
The increased use of generative AI in creative software has become a controversial issue for the primary users of Adobe. Several artists are taking legal action against AI companies because of the infringement issues while others are avoiding platforms that use AI for creative purposes. This does not appear to impact Adobe, as major updates for the next generation focus on AI.
Image – Adobe Photoshop – New Feature to remove cable and wires
Adobe MAX-AI Updates: All You Need to Know
Adobe MAX has unveiled AI updates for all of its platforms, adding to the overall editing experience of the creators.
Features of Firefly’s AI Video Model
Adobe revealed that its AI model Firefly will now have video generation abilities. The video-generation AI is now set to be available by the end of this week. Firefly will be the first commercially safe video model available for the public, trained on Adobe Stock and other public databases.
The AI model Firefly will be able to transform the image into B-roll footage and handle 2D and 3D animation. It also has the ability to customize the shots by lighting and camera controls.
Extend your Clips with AI in Premiere Pro
Adobe has integrated Firefly’s AI video model into Premiere Pro to power a new feature called Generative Extend. This feature allows users to extend videos up to 2 seconds and audio up to 10 seconds. It will help creators add a few extra frames to the shots and smoothen out transitions.
Edit 3D Designs with Project Neo
The teaser of Project Neo was released at last year’s creative conference. Project Neo is an app developed to help designers and illustrators work and edit 3D designs. Deepa Subramanian, vice president of product marketing for Creative Clouds said, “Project Neo has been in a private beta with around 60,000 users and has been working on it based on the group’s feedback.”
Remove Wire and Cables in Images without a Hassle
With the update of Firefly Image 3, Photoshop’s removal tool can now clear wires and cables from the images with a single click. In Photoshop, the collection of generative tools—like the generative fill feature that lets you create text-to-image designs for any space—is moving out of beta and becoming widely available. The platform will also provide a new generative workspace in beta that will help creators brainstorm and ideate.
Design Custom Gatorade Bottles
Adobe has announced that users can now design their own Gatorade squeeze water bottle on Gatorade’s website with the help of Firefly’s text-to-image capabilities. Users can log in through Gatorade’s free membership deal and add what they want to appear on their water bottles. Gatorade will then use Firefly to bring the vision of users into real life.
In summary, Adobe’s recent updates at MAX 2024 showcase a strong commitment to integrating AI across its editing platforms, enhancing the creative experience for users. With innovations like Firefly’s video generation capabilities and new features in Premiere Pro and Photoshop, Adobe continues to push the boundaries of digital creativity.
