How to Sell in a Slow Market
Whatever the property market is doing, moving fast or slow (lots of available buyers or none). If you are wishing to sell fast then an investment cash buyer is likely your only option.
However if you are considering a middle ground between taking a small hit on your property sale price, but a sale in 24 hours isn’t quiet a necessity.
Then looking at the routes above can be a good option for a balanced sale time and price.
However, if you do go a more traditional selling route, whether that be an estate agent or property auction, the timing of your sale and the local property market will play a massive role.
If you are looking to now, and it is a slow property market in your local area, where there are not many buyers, then you will have to be proactive and take more of an active role in your property sale.
Property presentation becomes your critical advantage. Conduct immediate repairs focusing on deal-breakers: fix visible roof issues, refresh exterior paintwork, enhance garden appeal, and update dated decorating.
Kitchens and bathrooms drive decisions, so prioritise these areas with strategic improvements – even minor updates like new cabinet handles, fresh grouting, or modern taps can significantly impact buyer perception. Professional cleaning and decluttering are non-negotiable, as they dramatically improve space perception and allow buyers to envision themselves living there.
Time your sale strategically.. List in the months of January, March, April, June or in September when most property buyers are active.
Avoiding the dead periods of summer holidays and pre-Christmas. Research shows properties generate maximum interest in their first few days on market, so price competitively from day one – get multiple agent valuations and analyse recent local sales data for accurate pricing. Going to market overpriced in slow conditions is particularly damaging, as subsequent reductions rarely generate the same level of interest as a correct initial price.
Focus exclusively on chain-free buyers like first-time buyers or cash purchasers to avoid complicated chains that often collapse in slow markets.
