In a blog post announcing the winners, Google also shed light on how India is the world’s second largest market in terms of mobile gaming downloads.
“On the gaming front, the Indian gaming scene continues to thrive, with India adding 23 million new gamers in FY24, reaching a total of 590 million. In fact, India now boasts the world’s second-largest market for mobile gaming downloads, with average weekly playtime increasing by 30%.”
Leading Apps: India at the Forefront of AI Innovation
The blog post revealed that this year’s top apps showcased India’s innovative spirit, particularly in harnessing AI to meet user needs. Alle – Your AI Fashion Stylist, developed by Hey Alle, emerged as the year’s Best App and also won the Best for Fun award. Leveraging AI, Alle provides personalised fashion advice tailored to users’ occasions, body types, and preferences, reflecting the growing trend of AI-powered app experiences in India.
Prateek Agarwal, Co-Founder & CEO, Alle, said in a statement, “We noticed that the recent developments in Gen AI, combined with evolving consumer preferences for visual inspirational content, will create a massive opportunity to reimagine & rebuild how people discover and shop for fashion. This realization led us to start Alle…As a new startup, Google Play has been crucial in helping us reach our early users organically. The platform’s detailed analytics and crash reporting have been invaluable – they’ve helped us quickly identify and fix issues, improving our app stability.”
Other app winners included:
• Headlyne: Daily News with AI (Best for Personal Growth), offering curated news tailored to individual preferences.
• Sony LIV: Sports & Entertainment (Best for Large Screens), delivering immersive content on tablets and other big-screen devices.
• WhatsApp Messenger (Best Multi-device App), enabling seamless communication across devices.
• Fold: Expense Tracker (Best Everyday Essential) and Rise: Habit List (Best Hidden Gem) also captured user interest with practical and engaging features.
The blog post added that India’s dominance in the AI app space is significant, accounting for 21% of global AI mobile app downloads this year, with nearly 1,000 Indian apps and games incorporating AI.
Games that thrilled millions
India’s gaming industry continued its upward trajectory, adding 23 million gamers this year, taking the total to 590 million. With gaming preferences increasingly reflecting local culture, many award-winning titles integrated Indian storylines and visuals.
Squad Busters, a fast-paced multiplayer game, won Best Game for its simple yet engaging design. Meanwhile, Indus Battle Royale Mobile by SuperGaming earned the Best Made in India title for the second year running.
Roby John, Co-Founder and CEO of SuperGaming, said in a statement, “We are committed to making Indus a standout Battle Royale experience. Our team has spent over three years thoughtfully crafting its characters, environments, and gameplay features to represent Indian Art and Culture authentically. The community’s enthusiasm validates our vision of Indian games thriving globally. Winning this award is an incredible honor, not just as a milestone but also a motivation to keep striving for excellence. Google Play’s expertise and responsiveness have empowered us to deliver world-class gaming, pushing the boundaries of Indian gaming. We’re more committed than ever to raising the bar and making Indian gaming shine on the global stage.”
Other top games included:
• BGMI (Battlegrounds Mobile India) (Best Ongoing), for its India-centric updates featuring cricket, festivals, and celebrity collaborations.
• Bloom – A Puzzle Adventure (Best Indie), for its unique mechanics and creativity.
• Clash of Clans (Best Multi-device Game) and Yes, Your Grace (Best Story) also stood out for their engaging gameplay.
