Indian Super Gaming League Brings franchise league

Lets Game Now, a prominent player in India’s esports and gaming scene has launched the Indian Super Gaming League (ISGL) marking a historic moment as professional sports franchises enter the esports arena for the first time. Top players and content creators will unite under an auction-led franchise system, uniting fans from traditional sports and competitive gaming. With a prize pool of INR 1 crore, a projected viewership of 60-80 million, and a reach of over 100 million, ISGL’s multi-lingual broadcasts aim to bring esports to a diverse Indian audience.

Indian Super Gaming League

This league brings together six established franchises from major Indian cities, each competing across five popular gaming genres, such as a first-person shooter, a classic strategy game, sports simulation, battle royale and a racing game, for auto enthusiasts and students nationwide. ISGL ensures widespread participation and a vibrant ecosystem.

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With support for multiple devices including PCs, mobiles, consoles, and tablets, and broadcasts in atleast 3 regional languages. Over a 60-day competition, ISGL will build anticipation leading to a three-day Grand Finale for a high-energy event featuring live gaming, influencer meet-and-greets, cosplay, and concerts which is expected to draw over 20,000 attendees.

Shantanu Basu, Founder and CTO of Lets Game Now said, “As a gamer at heart, the launch of the Indian Super Gaming League feels like a milestone not just for Lets Game Now, but for every gaming enthusiast in India. ISGL brings together the thrill of professional sports with the energy of esports, creating a platform where gamers, fans, and franchises unite like never before. It’s a movement to showcase India’s gaming talent and passion to the world and I’m beyond excited to see it come alive.”

Chandrahas Panigrahi, co-founder and CEO of Lets Game Now said, “ISGL is a game-changer for Indian esports. This league merges traditional sports excitement with the rapidly evolving world of esports, providing both players and fans with a new level of engagement and professionalism. Our goal is to elevate gaming into the mainstream, giving India’s massive gaming community a professional league to rally behind.”

With more than 100 gamers selected for the Indian Super Gaming League (ISGL), this innovative approach enables franchise owners to draft top influencers, pro players, and content creators to form dynamic teams. Combined with its game-agnostic format, multi-device gameplay and multilingual broadcasts, ISGL aims to create an inclusive fanbase, engaging audiences across India’s diverse demographic landscape. The Indian gaming market, valued at USD 3.49 billion in 2024 and expected to reach USD 7.24 billion by 2029 with a CAGR of 15.68%, highlights the country’s growing prominence in the global gaming industry.