Instagram’s new feature is huge for artists. You can now feature a song on your IG profile. This means anyone who visits your profile can play a 30-second snippet of your choosing. Similar to optimizing your Spotify Artist Profile, dialing in your IG page is crucial.
This is an amazing opportunity to introduce people to your music and create an instant connection with new followers. Whether you’re an up-and-coming musician or an established artist, this feature can be a game changer.
Imagine this: a new visitor stumbles upon your profile, curious about who you are, and instantly they’re greeted by your latest single or your most popular track. That quick, 30-second preview could be the difference between someone scrolling past your profile or becoming your newest fan.
Why Every Artist Should Use Instagram Music in Their Profile
This feature is low-hanging fruit that every artist should take advantage of ASAP. It’s simple, it’s free, and it instantly adds a personalized touch to your profile. Here are a few reasons why it’s a must-do for musicians:
- Instant Engagement: Having your song play directly from your profile encourages instant engagement. Visitors won’t just see your photos or posts—they’ll also hear your music.
- Direct Promotion: You can feature your latest release, giving fans and new followers an easy way to hear your music without having to search for it.
- Increased Visibility: When someone listens to the snippet, they may be curious to hear more. Instagram makes it easy for them to click through and explore more of your music.
- Build Your Brand: Music is personal, and adding a song to your profile helps you create a stronger connection with your audience, setting the tone for who you are as an artist.
How to Add a Song to Your Instagram Profile
So, how do you actually add a song to the bio in your IG profile? Just follow these simple steps. It’ll take you less than a minute.
1) Go to your profile and tap “Edit Profile”
2) Next, tap “Add music to your profile”
3) Search for the song you want to feature (i.e. your latest single or most popular song)
4) Select the 30-second clip you want to feature
5) You’re done! Go to your profile to see your song with a play button in your bio.
Take it a Step Further: Get Your Fans Involved
Now that you’ve added your song to your Instagram profile, you can amplify the reach by getting your followers to do the same. Here’s how you can turn this feature into a powerful promotional tool:
- Ask Your Followers to Add Your Song to Their Profile: Encourage your fans to add your song to their own Instagram profiles. You can do this by sharing an Instagram post or story with a call-to-action like, “Add my latest track to your IG bio and help spread the word!” It’s an easy ask that allows your music to be heard by a wider audience through their profiles.
- Run a Contest: You can create more excitement by running a contest where people enter by adding your song to their Instagram bio. Here’s how it works:
- Ask your followers to add your latest song to their profile for a set period (e.g., one week).
- Have them tag you in a story or comment to confirm their entry.
- At the end of the contest, select a winner randomly, or offer prizes to multiple participants. Prizes could range from exclusive merch, free concert tickets, or even a virtual meet-and-greet.
This tactic is a win-win: your fans get to participate in something fun, and your music gets more visibility across Instagram profiles.
The Launch of Instagram’s Music Feature with Sabrina Carpenter
Instagram went big when they rolled out this music feature by partnering with pop singer Sabrina Carpenter. Sabrina debuted an unreleased song “Taste” on her IG profile, a really cool way to build hype with her fans. This also helped demonstrate how artists can use the feature to promote their music.
By allowing fans to hear a snippet of one of her tracks right from her profile, Sabrina Carpenter showed exactly how powerful this tool can be for engagement. The launch attracted a lot of attention, and it didn’t take long for other artists to follow suit.
This is a perfect example of how influential artists can use social media features to further connect with their audience and drive streams. If a major artist like Sabrina is using it, it’s also perfect for independent artists like you.
Final Thoughts
This feature is an excellent, easy way to showcase your music on one of the most popular social media platforms. It’s free promotion and takes just a minute to set up.
Funny enough, this was a feature that MySpace popularized in the early 2000’s, but is back and better.
As Spotify becomes more like Instagram and adds new features like Spotify Clips and Countdown Pages, “Instagram Music” features are making IG feel more like a streaming platform.
By strategically using Instagram’s new feature, you can turn your profile into a more engaging and dynamic space to promote your music and grow your fanbase.
Don’t wait. Add a song now.
