How To Get On Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow as a Thought Leader Through Podcast Guesting (2024) by Michelle L. Glogovac
The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or “podcast guesting.” Michelle Glogovac (aka “The Podcast Matchmaker”) knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to: create unique speaking topics without being generic, define your ideal audience, design branded media kits, establish your expertise and knowledge, share yourself freely without resorting to sales tactics, tell compelling stories, repurpose your interviews into evergreen marketing content, turn every interview into a valuable business opportunity. There are more than two million podcasts, out of which 500,000 host expert guests — a huge opportunity for leveraging a free and robust marketing tool — if you have the know-how. With How to Get on Podcasts, you have everything you need to increase business.
